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Tableside Technology - 1 views

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    The National Restaurant Association conducts a forecasting survey annually regarding industry trends and points of view. According to the 2013 Forecast, restaurants customers are looking to use more table-side technology, such as Apps, ordering kiosks or tablets, and mobile payments. In various surveys, the forecast found that around 40-50% of those polled would use technology in aspects of viewing the menu, ordering the food, and paying the bill. Yet, only around 10% of table-service restaurants are offering these technology systems, with Quick Service Restaurants at around 2%. About 45-50% of restaurant operators said they would embrace the addition of technologies. In looking at the polls, you should understand that there is a difference between what people say they will use and what they actually do. Many of the ones how said they would use the new technology may be resistant to change when confronted with it. Companies are open to investing in the technology, yet should do so calculatedly and with as few risks as possible. Because, if customers do not embrace change, the investment could see no returns.
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17 Things You Didn't Know About Ecommerce - 0 views

  • 17 Things You Didn't Know About Ecommerce
  • Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.
  • 1. By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979.
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  • 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31.
  • 4. Netflix wasn't the first online DVD subscription service — Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy.
  • 6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebook and $33.66 from Twitter.
  • 7. Approximately 46% of online users count on social media when making a purchase decision
  • 9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year.
  • 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth.
  • From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S.
  • 17. Analysts say that an explosion in the mobile payments market is just around the corner.
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    Dear friends, i thought that this might be interesting for you to know. Did you know that our favorite Netflix wasn't the first online DVD subscription service? It was a Blockbuster . com :) And the fact that people will mostly shop online? 192 million in the USA! (I' honestly like shopping outside, so this way i can smell, touch, and try; although eBay is doing pretty good job by selling cheap Chinese stuff and having a free shipping. You can not even return the package , because it's 3 times more expensive to return than the original cost! ) What do you think? Thanks
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Event Management Platform Eventsforce Introduces Global Meetings Technology & Teams to ... - 0 views

  • The Eventsforce platform offers an integrated solution to manage Events and attendees, Awards programs, and the full end-to-end Call for Papers/ Abstract submission, review, and management process.
  • modules that handle registration, event sites, email marketing, mobile, tracks and sessions, payments, reporting, and more, and provides a number of efficiencies for performance-driven professionals who produce events that are critical to business value and sustainable growth.
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What Makes A Good Point-Of-Sale System? | ThunderQuote Blog - 0 views

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    In this article titled "What Makes a Good Point-of-Sale System?", the author focuses on the advantages of an efficient POS system along with the key features that a POS system should have. According to Viknesh, "The appeal of POS technology lies in its interoperability - POS technology can function on desktops, laptops and tablets, as well as mobile devices such as Android phones, iPhones and iPads that function on different platforms, making it the optimal choice for small businesses, non-profits organizations and charities". For instance, on a retail level, a POS system not only manages customer transactions but it allows connectivity with cash registers, barcode scanners, receipts and credit card terminals. A POS ultimately offers a competitive advantage to larger players, and thus, it is important to identify key features that the best POS software should have, and which are effective for one's business. These include the whole hardware package, robust inventory management features, sales tracking capabilities, accurate and timely data, security features and reliable POS support. Having a complete POS system ensures quick turnaround times. For instance, if a customer is able to pay seamlessly by being given a choice on the mode of payment, such as credit card, cash, etc.., then they will feel it is effective and quick. Additionally, having a built in inventory system allows businesses to keep track of inventory levels in real time. Identifying which items are running low in order to replenish is crucial to ensuring customer satisfaction. Tracking sales and having the ability to generate reports helps further understand inventory and areas of room for improvement. A POS system should also offer accurate and timely data, especially if it has cloud computing for efficiency. In addition, considering that there is the risk of security and confidential data compromise, it is crucial to have a POS system with data encryption technology. Lastly, a business s
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Part I: AI, facial recognition and hotel robots march into 2019 | Travel Industry News ... - 0 views

  • Hangzhou Marriott Hotel Qianjiang and Sanya
  • Marriott Hotel Dadonghai Bay, started last year to use facial recognition technology to check-
  • Globally, by 2020 travel is expected to have the highest percentage of online payments of any industry
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  • the next generation of technology is moving across the hospitality industry, with facial recognition, virtual reality and biometrics expected to be mainstream by 2025.
  • anticipated to increase hotel revenues by over 10% and reduce costs by more than 15%…”
  • Marriott, Hilton and Accor, for three, are already investing in this transformation
  • “I’ve had loads of people come to talk to me about robots and all sorts of things, but for me it takes the personality out of hospitality,”
  •  believes there is “absolutely a place for automation”
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    Hotels are starting to see a trend in high technology that are becoming more appealing to guests. Two hotels in China began using facial recognition to check in there guests in 2018. The article states that because of the good feedback from guests that enjoy these high-tech hotels, this technology will become mainstream in the hospitality industry by 2025. Despite all of the excitement behind the new facial recognition and the big role artificial intelligence will play in hotels, some industry professionals believe that it takes the personality out of the hospitality industry.
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17 Features An iPad Restaurant POS Can Offer You | Restaurant/Hospitality | POS News, I... - 0 views

  • most of your guests don’t carry cash… and your servers might not even know how to balance a cash drawer at the end of the night
  • most of your guests don’t carry cash… and your servers might not even know how to balance a cash drawer at the end of the night
    • msoma003
       
      We are forced to change the way we operate
  • restaurant point of sale systems of the future will be replaced by iPads (or some other type of handheld device)
    • msoma003
       
      Makes sense, they are also more user friendly
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  • The POS is the central nervous system of the restaurant. It captures your orders, routes them to the right places, secures payments and even delivers rich restaurant analytics.
    • msoma003
       
      It is the equivalent of a hotel PMS, you need it to operate and forecast
  • easily communicate with one another during and after the shift,
    • msoma003
       
      This is not something we typically think about
  • EMV compliance,
    • msoma003
       
      Crucial!
  • Offline Mode means that when the WiFi goes down, service doesn’t.
    • msoma003
       
      Amazing, people still need to get served even if there isn't any wifi
  • Let your guests sign on screen to expedite check-out.
    • msoma003
       
      Quicker turn around=more $$
  • An intuitive restaurant is smoother.
    • msoma003
       
      The more help the better
  • manage labor costs, scheduling, and productivity.
    • msoma003
       
      In the service industry productivity is hard to measure so this is important
  • More mobility
  • faster to train on and easier to use
  • Remote access to reporting, settings, and even menu information.
  • Live updates of restaurant performance
    • msoma003
       
      Great for owners or investors who are not on site
  • lower upfront costs,
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    This article described the benefits an iPad POS system can offer over a traditional POS system. There are some benefits that I thought were great and can prove to be useful. The remote reporting is great for owners so they can check in without having to actually be there. The system does update periodically throughout the night so when items are no longer available the system will update this will prevent a lot of confusion for both the sever and the guest. One of the best features is the offline mode that allows the system to work even when the wifi goes down, this will allow service to continue which is crucial for peak hours. The cost of iPad system can also be less because updates are automatic and there no need for additional equipment.
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Marriott partners with Chinese e-commerce giant Alibaba - 1 views

  • By partnering with e-commerce giant Alibaba Group Holding, Marriott International hopes to expand its footprint in China and attract a growing and more affluent group of travelers.
  • Marriott will be able to market directly to Alibaba’s customers from the time they start planning their trip, throughout the duration of the trip, and upon their arrival back home when they want to share their experiences.
  • The platform will also provide a link between Marriott’s loyalty programs and Alibaba’s loyalty program.
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  • Marriott will be able to curate content, programming and promotions for the Chinese traveler
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    I'm now used to seeing a lot of partnerships among hospitality companies -- making it a worldwide trend. The partnership of hotel company, Marriott, and e-commerce conglomerate, Alibaba, resulted in expanding the online travel footprint of both companies. As a result, Chinese travelers find it easier to book hotel rooms across all the brands managed by Marriott. In addition, travelers are able to use Alibaba's mobile payment platform during their stays at Marriott-branded hotels. It's a win-win situation! This partnerships broadens the level of services available to consumers. It comes to show that Marriott and Alibaba have used the proper e-business strategies to succeed in our digital economy.
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    It is interesting to see how the hospitality industry is also globalizing their business in order to tap into new markets. Marriott has successfully expanded thanks to its Starwood acquisition. Its partnership with Alibaba will create a stronger presence in China. They have forecasted that their customer base will grow to 2 billion customers in the next 20 years and will tap into Alibaba's loyal customer platform. According to Marriott CEO Arne Sorenson, "What we want to do is make sure that a Chinese traveler has what they most want when they show up at our hotels". I think they will be able to achieve this with the inclusion of Alipay, Alibaba's wallet-free travel program which is commonly used. Understanding what customers' preferences and needs are will surely attract and possibly lead to more room for expansion.
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Impact Of E-Commerce On The Hospitality Industry | YOSAKI - 0 views

  • E-commerce has now become a very important and basic part of people’s lives and since it is the selling and buying of products and services via the internet it has not only impacted on the business industry but the hospitality industry as well.
  • The hospitality industry being one of the most essential industries must move together with the evolving world in order to fully satisfy consumers and this has brought an unavoidable combination of E-commerce and hospitality.
    • anonymous
       
      Society is constantly changing and a big part of that change is due to technological advancements. In order for the hospitality industry to move forward and keep up with society it must stay up to date with these changes and make constant improvements in the system.
  • E-commerce creates quick access to the hospitality industry as it markets the best services so that people don’t have to waste too much time looking for where the best hospitality services are.
    • anonymous
       
      People want to be able to access what they are looking for or what they need quick and easy.
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  • As tourists look for the best places to tour on the internet they are also provided with hospitality facilities such as accommodation (hotels), social functions, foods and cultural attractions among many others  that are displayed all over the internet.
    • anonymous
       
      The hospitality industry and tourism seem to almost work hand in hand through eCommerce as this example shows.
  • From a mobile phone or computer it is now very simple for to look up for where they can find the best services
  • The hospitality industry is majorly dependant on wildlife and natural scenes which are very easy to advertise through E-commerce
    • anonymous
       
      Being advertised through the internet gives them a better chance of having more people find them and want to use their services. People expect to find everything online.
  • Since customers can know whatever they need to know through internet, all extra costs have now been eliminated yet made everything more convenient and thus leading to a really drastic rise customer satisfaction.
    • anonymous
       
      eCommerce makes transactions faster by allowing guests to pay immediately for their services and since all information is available online they can have anything they need to know available for them right there. Thus it is understandable why customer satisfaction has increased.
  • When using the internet it is super fast and easy for a customer to get into contact with the supplier of the particular service or product that they need. Using emails and different social media app chats communication which is one of the key issues in developing the industry has greatly been simplified.
    • anonymous
       
      For customers it is very important as well to get in touch with their suppliers for any questions or concerns that they may have. When they contact them they expect to be able to do so fast and just like that they also expect a quick response from them.
  • Through the various web services, customers have been motivated to try out the most famous hotels and inns no matter how far they are and also people who were never interest in travelling are encouraged to go to destinations far away.
  • Everyone loves to have various options to pick from in order to have their needs perfectly satisfied and that is exactly what e-commerce has brought into the hospitality industry
  • All a company needs to reach out its ideal customers is create a website through which it can offers its services directly to customers, display each and every service they offer and also the necessary conditions and requirements without having to pay extremely high costs for it.
    • anonymous
       
      This reduction in cost makes more hospitality industry want to try eCommerce. Then with this extra money that was saved up, the company can invest it in something else to improve their services or to add things to their inventory.
  • Most of the companies that deal in hospitality services now allow customers to have their places of stay booked earlier, they make the payments online and have all of the details including where to find tickets, how they will be welcomed, what is required of them and so much more.
    • anonymous
       
      Now that all the information is available online it makes it easier for the guests to be informed beforehand and have some knowledge as to what to expect. eCommerce makes finding information about the services effortless.
  • Much as they work hand in hand with other industries it is now an independent industry of its own
  • Each and every company puts out their rates in the open giving customers the advantage of comparing prices before they can actually go on to spend the money.
    • anonymous
       
      This a very important thing for customers. People like being able to compare prices in order to choose the one that saves them money. They also want to be able to make the right choice in terms of what is really worth their money. But of course this means more competition within the hospitality industry.
  • Through the bookings and reservations done from the internet customers end up giving out way too much information something that has become overly dangerous as it exposes innocent customer’s information to unauthorized that end up using it for in wrong ways and for the wrong purposes.
    • anonymous
       
      Some people may also have their concerns and preoccupations about eCommerce and how safe it is. Nobody wants their personal information to end up in the internet for everyone to see and possibly steal/use.
  • E-commerce has created a world where it is extremely easy to rob, steal, kidnap and even more criminal offences such as killing among so many others.
  • The owners of such places must put strict security and warning on such attractions or else suffer with the unruly members who may use them recklessly.
  • Marketing countries with overly attractive facilities has become a threat as it has overly attracted the wrong crowd, not everyone that travels into a country come into the country with the best of intentions.
    • anonymous
       
      This is another possible side effect of advertising in the internet. Everyone nowadays has access to the internet and therefore can see all this information and as is mentioned here not everyone has good intentions and could turn something pleasant into something offensive and hateful. One just has to be very careful with these things.
  • The internet attracts all sorts of people since it puts out way too much information and the same way hackers get into other online businesses they have also managed to get into the hospitality industry and caused innocent countries to face huge problems with such people.
  • Since the customer never gets to meet personally with the owner of the service, a seller can easily provide them a service different from what they actually wanted, some do this by mistake while others do it intentionally due to lack of ethics.
    • anonymous
       
      This a very common things that does happen maybe very often depending on how well the communication between the customers and the suppliers goes. Sometimes customers end up paying for a service that wasn't exactly whet they wanted or whet they needed. This then leads to customer dissatisfaction and to poor service.
  • Service providers need to check their services to ensure that they deliver customer satisfaction
  • In conclusion, e-commerce has increased the popularity of the hospitality industry through the different ways of marketing its facilities and making them more accessible to the customers who are mostly tourists and people who enjoy lives of leisure and luxury.
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    This article talks about both the pros and cons of eCommerce in the hospitality industry. It talks about how it has changed and helped the industry but also the side effects that it may have.
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15 Business Problems That Can Be Solved By Moving to the Cloud - Leaseweb Blog - 0 views

  • Your business should have a clear concept of the value (and sensitive nature) of the data that is critical for operations.
  • Businesses have access to more data than ever, but storing it can be tricky. While some businesses choose to only store their data on local servers, using a hybrid approach (using both bare metal servers as well as cloud services) can provide a more flexible option for storing data.
  • A hybrid cloud portfolio can support locally hosted options in either the UK or elsewhere in the EU
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  • mitigate the risks
  • Global adoption of cloud is likely to increase. 
  • they are unlikely to happen.
  • Leaseweb provides access to our partners industry leading solutions, companies that specialize in these areas, so for backup solutions on Dedicated servers, VPS, Apache CloudStack we have partnered together with Acronis & to offer backup solutions for VMware & Private Cloud offerings, Leaseweb have partnered together with Veeam.
  • Using this hybrid approach of combining cloud services and local dedicated servers, you can ensure you’re not paying for more storage than you need.
  • significant savings
  • It also eliminates the need for major upfront capital expenditures
  • To CIOs, moving to the cloud is a chance to overcome previous internal limitations and improve their value proposition.
  • With the cloud, however, users can bring their data with them wherever they go.
  • Promotes collaboration
  • employees can all work together in real time,
  • making it easier to meet demand as your company grows.
  • hybrid
  • This risk is reduced in the cloud because you’ll have the built-in support of experienced professionals, and you won’t have to rely on anyone with minimal experience.
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    This article talks about how cloud computing can solve many problems for an organization, such as protecting sensitive data and reduced the costs and risks associated with storing it. Some of the advantages include increased security (though many think otherwise), protected data in natural disasters (the cloud provides many back up solutions for data), flexible payment options for storing and protecting data, cost efficiency, creating unique platforms for businesses based on cloud applications, increased mobility of data and operations, increased collaboration capabilities with other employees and sectors of your industry, and increased technical support from cloud professionals.
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7 Event Technology Trends to Explore in 2019 - Eventbrite US Blog - 1 views

    • mrueda
       
      The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  • Reach new audiences
  • Improve check-in, feedback, and security
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  • Artificial intelligence for events
  • The right event apps
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    So, being an event professional in the hospitality industry this article intrigued me. Some of the trends listed are trends that my clients and I have already been using for a few years now like livestreaming events, I had a wedding in Jamaica in 2015 in which my clients live-streamed their nuptials for those daily and friends who could not make the trip. What I did find intriguing was the Facial Recognition aspect of Event Technology. That is unbelievable to me. I know we now have iPhoneXs and SnapChat that already do this so I guess its just a matter of having the right type of phone and app that is compatible with this feature.
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    This article for event planning and technology shared the current trends of event technology for this year. Facial recognition is becoming popular and is encouraged to use to target an expansive audience. Some events encourage audiences to take advantage of technology by using Facebook to tag photos of the event attendees to to a personalized album. The article also predicts that the future holds facial recognition for attendees checking in for a further improved event. RFID is being widely used by experienced event coordinators in place of event tickets and to reduce payments made physically. With the usage of RFID, it enhances the productivity for the attendees, as well as, make special features, such as raffles, much easier and fun to conduct. Automated customer service features are also rising as it enables guests to conveniently have their questions answered without having to wait to get a response. For example, according to the article, Sound on Sound Fest is a festival for music lovers that created a customer service feature via Facebook Messenger to answer any questions from the potential and prospective attendees. It was said to have instant gratification and success in the ease of asking and answering questions. Apps are also taking a part in events. Apps, such as, Pathable (connect with attendees throughout entire event), Presdo (takes into consideration behavior of attendees), and attendify (share photos, messages, and comments with attendees) are example of applications that events benefit from in this growing trend of event technology. Broadcasting events also assist in gaining popularity for an event and social media walls encourage attendees to post photos of the event with hashtags. Technology is growing and gaining popularity in events. Due to the fact that people are almost never without their cellphones, nevertheless, on their cellphones, the discussed features are popular amongst event attendees and aids in bubbling the posit
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    The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
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    This article reveals the 7 latest trends in technology. The most impressive trend is the use of Facial Recognition for registration purposes. It also features new and upcoming AI technology such as Chatbots, "Crowd" Streaming and the use of "Social Media walls" to generate for free event promotion.
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Hospitality Upgrade | Property Groups Leverage Maestro PMS's Sophistication at Award Wi... - 0 views

  • The same property management software (PMS) and the same central reservations and other systems let operators have one central reservations office, standardized data formats, and a consistent staff training program. Maestro works well for multi-property management companies that have independents in their portfolio.
  • Its branded portfolio is primarily select-service brands from Marriott International, Hilton and InterContinental Hotels Group. Its independent portfolio includes full-service hotels and luxury properties with the distinction of earning the Preferred Hotels designation and Condé Nast awards. 
  • We first implemented Maestro at Olympia’s independents
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  • Our decision was based on our requirement for a cloud platform that would easily interface with our integration partners,”
  • Today we have five properties on Maestro.
  • Maestro is the most flexible and responsive provider our team has worked with
  • Maestro hosts its five cloud systems and supports all our interfaces remotely.”
  • Maestro is a solid PMS platform used by many independent hotel groups
  • Independent properties rely on Maestro to communicate with a wide variety of tech partner systems that include the Silverware F&B POS, Elavon Fusebox credit card payment processing, call accounting, electronic key systems, voice mail and PBX systems, the ALICE app operations platform, Revinate CRM, IDEAS RMS, and Maestro’s ResWave direct booking engine. Maestro simplifies interface deployment thanks to its Genomi open API that supports deeper capabilities for complementary 3rd party system additions.  
  • Reliable 24/7 real-time system support is also a must for independent operators that do not have a ‘brand tech safety net.
  • ’  Maestro’s award-winning Diamond Plus Support is North American-based and always ready to help
  • The Maestro Property Management System delivers flexible and scalable deployment options with an identical full-featured web browser or windows solution available in the cloud or on premise
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    Maestro is the future of PMS in hotels! This cloud based system allows hotels with multiple properties to be fully integrated with one another. Hotel chains like Marriott International, Hilton, and InterContinental hotel groups are among of Maestro's customers. Hotels rave about Maestro flexibility, 24/7 support, and excellent customer service.
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Cloudbeds brings in $82M to "triple down" on hospitality tech | PhocusWire - 0 views

  • Cloudbeds plans to further invest in its hospitality management technology platform after landing an additional $82 million in funding.
  • The San Diego-based company previously raised $21 million, including a $9 million Series B investment in 2017.
  • “Hoteliers need a complete solution that provides the insights and flexibility to better understand their property and guests, and ultimately deliver a better guest experience.”
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  • Through its software suite, Cloudbeds simplifies working among online travel agencies, payments, reservations and reports so that hoteliers can focus on helping guests and growing revenue.
  • “With this new funding, we want to triple down on innovation and continue to transform the hospitality industry to help hoteliers and hosts meet the needs of the next generation of travelers.” 
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    Cloudbeds has invested in their future to be ahead of the curve by focusing on inventing new technology! They understand the importance of being innovators and leading the industry into the future.
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7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
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    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
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    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
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    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
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    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
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6 Must-ask questions to consider before buying a PMS | By Stuart Dickinson - Hospitalit... - 0 views

  • A good PMS controls and automates a number of processes within a hotel, ideally reducing time-consuming tasks and inefficiencies within your operation.
  • It's not just about capturing bookings or keeping track of finance, but as technology evolves and expands, so does the need for your PMS to play an integral role in guest experience and loyalty management. Ideally, it should form the core of almost all hotel activity.
  • According to the 2016 Smart Decision Guide to Hotel Property Management Systems, the biggest benefits of having the right property management system include: Improved guest satisfaction and quality of the guest experience Streamlined hotel operations and reduced costs Increased hotel occupancy, revenue and profitability Improved performance reporting and business intelligence
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  • A good PMS offers unprecedented visibility that allows you to take full control of your hotel's administration, and will come with a wide array of options when it comes to data report dashboards. Having said that, it's still important to find out what level of custom reporting is available to you before buying.
  • With the constant development of new technologies, having a PMS with a growing integration partner list is becoming more important. An integrated partner could be anything from a channel manager to a mobile app or online guest feedback system. Less integration opportunities could mean that you end up with data spread over a number of different applications, or having to settle for apps that don't serve your needs like they should.
  • It's important to have a clear understanding of the PMS platform's customer support process before making a buying decision. It's also important to consider what kind of training is provided to hotel staff who will be using the system for the first time. More than 80% of hoteliers agree that user training is a key success factor in getting the most out of a PMS.
  • Thanks to rapid developments in technology, PMS platforms today aren't nearly as expensive as their predecessors. However, whether you choose a cloud-based or traditional computer-based system for your hotel, it's important to find out if you'll be making any surprise payments down the road – some examples include future software updates, technical support, infrastructure or maintenance etc.
  • How much time your new PMS will save in terms of managing front desk activities, like check-ins and check-outs, consolidating guest accounts, and managing rates and availability across all of your different channels (OTAs, travel agents and so on) is a critical consideration to make.
  • Lastly, it's important to look at the company's track record before making a buying decision. Even if they've been in business for years, check their client base to determine how reliable they are. The last thing you want is to be promised the world, only to be let down by poor service delivery.
  • Does the solution offer flexibility in functionality, including data access and performance reporting? How easily and seamlessly does the PMS integrate with third-party technologies and data? How long will it take for problems to be resolved? What is the total cost of ownership? Are there "hidden" costs? What return on investment (ROI) can be expected? What is the PMS solution provider's track record of success?
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    This article makes some key assertions regarding points of consideration when choosing a PMS software. Getting the right PMS software is absolutely critical for any property, as it is at the core of the operation. According to this author, the necessary considerations involve asking six questions: -Does the solution offer flexibility in functionality, including data access and performance reporting? -How easily and seamlessly does the PMS integrate with third-party technologies and data? -How long will it take for problems to be resolved? -What is the total cost of ownership? Are there "hidden" costs? -What return on investment (ROI) can be expected? -What is the PMS solution provider's track record of success? The inception of cloud computing and faster data processing has led to a number of choices in PMS software. Obviously these questions are not a fool-proof path to picking the perfect PMS software out of the multitude of options, but obviously being able to answer these with a level of confidence is a step in the right direction.
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How Conversational AI Can Help Restaurants Overcome Pandemic-Related Challenges Now | H... - 0 views

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    2020 can easily become one of the most turbulent years in the restaurant industry in recent history. The global COVID-19 epidemic has forced countless restaurants across the country to close to provide indoor services. As a result, many institutions are struggling to keep their doors open or completely closed. Faced with limited staff, reduced budgets and excessive expectations of new customers, restaurant owners and franchisees are looking for alternatives. This is where conversational artificial intelligence (AI) emerges. How artificial intelligence can improve sales and service By integrating the conversational AI platform into existing mobile, web, pre-call, self-service terminals and direct ordering platforms and point-of-sale systems, AI can automate the order-taking process so that employees can focus on receiving payments and making changes To ensure order accuracy and prepare take-out meals. How AI enables contactless experience Conversational AI is designed to simulate human conversations so that customers can ask questions, order meals and complete transactions without pressing any buttons or touching any screen.
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Now Is the Time to Launch Direct Booking for Groups | Hotel Management - 0 views

  • Hotels need better technology
  • The hospitality industry, for example, has seen the rise of contactless payment systems and other mobile self-service options for guests.
  • New technology has emerged that will offer hoteliers and planners the ability to book meetings and events online, a long-awaited development.
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  • Hotels need better technology
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  • Even before the pandemic, the hospitality industry had been seeking ways to better serve meeting planners and reduce the cost of sales.
  • Central to the company’s efforts is GroupSync Engage, the first direct booking solution for groups on the market, which launched in October 2020.
  • Direct booking has finally arrived
  • the future of booking meetings will be direct and online, especially for smaller, less complex events.
  • successful in creating technology that helps both sides of the marketplace.
  • Groups360’s technology development has been predicated on supplying hotels with better technology at a lower cost so they could pass on higher value to their planner customers and have better conversations with the meeting professionals they serve
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    This article is about new disruptive innovating technology of hotels and event planner using virtual direct booking for small booking of rooms, and small event and meeting. This new disruptive innovating technology was the after affect of the pandemic. It's the industry way of growing and surviving into the world today, which is using more technology than ever before.
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New Far-UVC Light Technology Can Help Disney, Universal Battle Pandemic | Inside the Magic - 0 views

  • The theme parks around the world — including both Walt Disney World Resort and Universal Orlando in Florida — have implemented several different safety protocols in order to operate during this unprecedented time.
  • UVC light is a very effective disinfectant and kills viruses just by shining light on it. But UVC light is different from far-UVC, which is the new groundbreaking technology that could help control the COVID-19 virus.
  • Far-UVC light inactivates viruses the same way as UVC, but the main difference is that it does not penetrate the skin or the eyes. Instead, it is absorbed by the dead skin layer and the tear layer within the eye, making it safer as there is less of a chance that a person would develop keratitis
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  • It is important to note that the far-UVC light will not eliminate coronavirus on its own. It needs to work in connection with the other safety protocols already put into place, including face coverings and social distancing, as well as the COVID-19 vaccine.
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  • If Disney Parks, including Walt Disney World and even Disneyland, or Universal theme parks decide to invest in these new far-UVC light devices, it could help them continue to operate safely during the pandemic. The major theme parks in Florida have already implemented several safety protocols including temperature checks, social distancing measures, face coverings, paperless payment methods, mobile ordering, and more, ever since they reopened their doors in summer 2020.
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    This article explains how theme parks are look for ways to ensure safety for all of the guest and employees during the Covid-19 pandemic. By using Far-UVC light technology to help clean and disinfect attractions and restaurants.
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How Can Hoteliers Solve Labor Shortages Through Technology | By Max Starkov - Hospitali... - 1 views

  • In my view there are two ways for dealing with the acute labor shortages and unsustainable labor cost: Pay up: Continue to offer sign-up bonuses, higher wages and interview cash payments, making profitability even more elusive, or Invest in technology to solve the current labor shortages through technology innovations, automation, mobility, robotization and next gen technology applications. The goal here is to do more with fewer employees by using technology and reduce your staffing needs by a significant percentage compared to 2019 levels.
  • Chatbot: An AI-powered chatbot on the property website like Asksuite or Umni.bg engages users, answers all of their questions and steer them toward making a booking.
  • Security Robots: Large hotels with conference facilities, resorts with large pool areas and casinos can benefit greatly from security robots, diligently working 24/7. Fully autonomous security robots by Knightscope are already being used as security guards at resorts, large hotels and casinos, airports, theme parks and outdoors perimeters. The rental of a security robot goes for $7-$10 per hour vs $25-$30/hour for a human guard.
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  • Housekeeping: Robots like Rosie by Maidbot, 2,000 of which have already been deployed at various hotels, clean guest rooms 20 percent faster and public areas up to 80 percent faster than human housekeepers. Robot-housekeepers mean 24/7 cleanliness programs, no health risks when handling toxic disinfectants, electrostatic sprayers, UV-C light devices, and all of this at 6 times lower cost per hour.
  • Hotel porters: Porter and delivery robots have been in use at hotels ever since the Aloft Cupertino debuted a Relay delivery robot by Savioke back in 2014. Relay robots and Tug robots by Aethon are increasingly used at hotels to deliver in-room items to guests, like their luggage, room service meals and fresh linens.
  • Using AI, automation, robotization, IoT and other next gen technologies the hotel can still keep a “human facade” but automate all of the back-end operations, enable smart guest communications, and automate and personalize every touch point with the customer. Yes, and add a few humans with a warm smile into the mix.
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    This article goes over ways that technology could essentially replace jobs. It gives points for how a hotel can reduce staffing needs & includes a case study of Hilton's new room selection capability
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Online booking history: CRSs, GDSs, and online bookings | AltexSoft - 1 views

  • For 2019 online booking experienced several minor enhancements, generally connected with overall technical progress. Online payment systems became much more secure, providing fast processing, or even transactions with cryptocurrencies. A common mobile application now allows a leisure customer to plan a week-long trip in minutes, book flights, hotel rooms, and rent cars in just a few taps
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      GDS is developing.
  • It’s still hard for small online travel agencies and other travel distribution businesses to enter the market because such giants as Expedia and Booking Holdings own most of the market.
  • Airlines are stuck with a limited number of distribution capabilities as three major players on the market (Amadeus, Sabre, and Travelport) dominate the distribution landscape.
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  • In this article, we will look at the history of flight booking: from the beginning of the first semi-automatic systems to modern e-ticketing and online booking. We chose events that depict the gradual change of reservation systems, giving a solid understanding of how airline distribution developed. By looking at this history timeline, you’ll be able to understand, at least partially, how the modern flight reservation market formed.
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    This is an article that goes through the history of bookings from the early 1900s through to today. It walks through the players in the industry, the changes in technology and the factors impacting the changes. It discusses the rise of the Computer Reservation Systems and subsequently GDSs, ultimately bringing readers to todays OTAs.
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Cloud POS Market Revenue to Hit $9 Bn by 2026; Global Market Insights, Inc. - 0 views

  • cloud POS market which estimates the market valuation for cloud POS will cross US$ 9 billion by 2026. Increasing mobility trends and growing emphasis on multichannel selling among industries are propelling the cloud POS market growth.
  • market players offering cloud-based management platform integrated with analytics, customer support functions, inventory management, add-on for loyalty, and sales & marketing automation tools has significantly driven its adoption in various sectors such as retail, travel & tourism, and healthcare.
  • Cloud POS enables sales transactions to be processed anywhere, anytime, with any preferred method of payment.
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  • Large enterprises with global operational base are adopting cloud POS solutions to effectively manage their inventory based on products that attract most customers.
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    Estimates prove that more and more businesses are adopting cloud POS to better managing customer relationships and loyalty in various industry sectors.
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